Hey Thomas, I'm building in the grocery delivery space with average cart size around $115 Canadian Dollars. We have had 70% biweekly retention and so far all demand has been organic. We just started ~5 months ago doing around $10k in monthly revenue.
We offer scheduled next day delivery and are trying to be a supermarket similar to Rohlik with 9,000+ SKUs. Right now we are optimizing our supply working with distributors and wholesellers. You mentioned in a Youtube interview that your focus is on affluent customers as you compete on price but its not the only axis you compete on. I'm curious since it applies to us - whats an initial gross margin that you saw that works for scaling as you proved out the business model. Was it around 20% or around 30%? I know you can go higher with private label but prior to that whats a decent margin that will cover your picking and last mile costs?
Additionally, I'm not sure how dense Czeck Republic was but we are targetting Toronto and seeing good density in our last mile drops
Tomas, thanks for getting back on this. Our brand is Barfi
Couple more q's:
1-Did you wait post raising a seed round to start carrying inventory or do it from day 1?
2-Was it after drop density that you launched same day delivery? Or vice versa
3-At what inflection point did you start spending on ads to get new users? Was it day 1 or you waited till you had first 10/50/100 recurring organic users?
4-Did you derisk supply (frozen, ambient, dry, fresh) starting with one at a time initially e.g dry or dealt with all of them together?
I have a bunch more and can follow up on a seperate email thread.
Great insight and valuable inspiration. Many thanks for that!
We are a really small team of 30 people and right now we are facing some kind of crisis. I am not in a management team, but I really feel the lack of communication and a lack of financial forecasting. This is my priority to push really hard to have such a things. But... I really ask myself, what should be prior. What if focusing on strategy and creative ways how to change business model would help more right now... I really do not know. I have never been in a C position, so any inspiration or advice (e.g an article or a book) would be helpful for me.
Okay thanks. We are "digital agency" creating ecommerce webs, web and delivering some marketing works (PPC, SEO, video making, etc.). But now are priorities are kind of more clear than couple of weeks ago. The first thing to care about is cashflow (revenue). Everything else is now secondary. But thanks anyway for reply :)
Hey Thomas, I'm building in the grocery delivery space with average cart size around $115 Canadian Dollars. We have had 70% biweekly retention and so far all demand has been organic. We just started ~5 months ago doing around $10k in monthly revenue.
We offer scheduled next day delivery and are trying to be a supermarket similar to Rohlik with 9,000+ SKUs. Right now we are optimizing our supply working with distributors and wholesellers. You mentioned in a Youtube interview that your focus is on affluent customers as you compete on price but its not the only axis you compete on. I'm curious since it applies to us - whats an initial gross margin that you saw that works for scaling as you proved out the business model. Was it around 20% or around 30%? I know you can go higher with private label but prior to that whats a decent margin that will cover your picking and last mile costs?
Additionally, I'm not sure how dense Czeck Republic was but we are targetting Toronto and seeing good density in our last mile drops
Hi Shehryar, in my experience, with European or Norh American labour costs, you need to be 30+ % gross margin. What's your brand? Good luck!
Tomas, thanks for getting back on this. Our brand is Barfi
Couple more q's:
1-Did you wait post raising a seed round to start carrying inventory or do it from day 1?
2-Was it after drop density that you launched same day delivery? Or vice versa
3-At what inflection point did you start spending on ads to get new users? Was it day 1 or you waited till you had first 10/50/100 recurring organic users?
4-Did you derisk supply (frozen, ambient, dry, fresh) starting with one at a time initially e.g dry or dealt with all of them together?
I have a bunch more and can follow up on a seperate email thread.
Great insight and valuable inspiration. Many thanks for that!
We are a really small team of 30 people and right now we are facing some kind of crisis. I am not in a management team, but I really feel the lack of communication and a lack of financial forecasting. This is my priority to push really hard to have such a things. But... I really ask myself, what should be prior. What if focusing on strategy and creative ways how to change business model would help more right now... I really do not know. I have never been in a C position, so any inspiration or advice (e.g an article or a book) would be helpful for me.
Thanks and have a great day!
Hi Standa, it's hard to know without knowing your specifics. Can you share more about your company?
Okay thanks. We are "digital agency" creating ecommerce webs, web and delivering some marketing works (PPC, SEO, video making, etc.). But now are priorities are kind of more clear than couple of weeks ago. The first thing to care about is cashflow (revenue). Everything else is now secondary. But thanks anyway for reply :)